For many businesses, the holidays can bring in a huge amount of business. People are cheerfully buying gifts for their family and friends, therefore they are more open to buying items that normally wouldn’t be on their shopping list.
That is why it is so important for businesses to take advantage of this time of year. In order to catch the attention of potential customers, there are specific marketing efforts that you can utilize. For example social media contests are proven to be very beneficial. Ask your followers to share a picture of your product in order to get their name entered in the drawing for a special prize. That will help get the image of your product in front of other viewers and will raise awareness that your product is available to buy.
Click here to read the full article by Katie Murray at sba.gov, and to learn more tips on how to market your business during the holidays.